Press releases and direct network contact remain the top sources for trade journalists, but digitalisation is impacting story selection. These are among the key conclusions from the EMG Trade ...
News
Here you'll find our collection of posts on the communications industry in general, on industrial strategies and digital transformation.
21 Feb 2020
Maintaining strength in times of crisis
Global reporting on the coronavirus epidemic has been front page news for over a month now, but it’s difficult to understand the reality of the situation unless you are here, on the grou...
Real communications skills are needed to give industrial innovation the credit it deserves. It’s all about technical knowledge, speed, and excellent storytelling. Rikke Wivel offers her ...
Rikke Wivel joins EMG as its new CEO, as our course at the forefront of global industrial technology marketing communications continues.
31 Jan 2020
Reaching the Food Ingredients Customer
Personalized marketing is now a standard approach in B2C marketing but are you using the best insights and customization to turn your food ingredient B2B prospects into buyers?
29 Jan 2020
Staying one move ahead in crisis communications
An effective crisis communications strategy is more important than ever, as complexity levels increase and required response timelines decrease.
Industrial technology marketing communications agency EMG is a firm believer in developing true partnerships with our clients. Our recent work with Swiss-headquartered international technology...
27 Dec 2019
There’s no stopping the New Year’s wishes
As 2019 draws to a close, the whole EMG team would like to wish you a happy & prosperous new year.
20 Dec 2019
Q&A-style press conference scores at K 2019
Milliken and PureCycle wanted to do things a little differently at K 2019. They chose a Q&A-style news show format for a press conference that was organized and moderated by EMG.
You’ve done a press release, sent it out to everyone who would be interested and shared it on LinkedIn. Your job of getting the message out is now done and it’s time to relax. Righ...
