We caught up with Director Global Outbound Marketing, Berry Medendorp at SPS IPC Drives in Nuremberg and asked him about the transformation process and the way customer communications and c...
News 2017
Here you'll find our collection of posts on the communications industry in general, on industrial strategies and digital transformation.
12 Dec 2017
Encouraging Female Entrepreneurs in Africa
EMG has been donating reconditioned laptops to Give A Heart to Africa (GHTA) since 2013. This grassroots, hands-on, not-for-profit organization empowers Tanzanian women by offering free Eng...
7 Dec 2017
Plenty of drive at SPS
Looking back at SPS IPC Drives 2017 we can say that we had a successful 10th year representing key clients at Europe’s leading trade fair for electric automation. During those 10 year...
Rather than issue a loose list of predictions of what might be hot in 2018, we’ve decided to share an (not exhaustive) ‘A to Z’ of some communications projects we’ve...
Originally launched in China in 2004, EMG’s online media portal www.prf.cn was a true pioneer in the digital content space and has enjoyed tremendous success providing news and relate...
23 Nov 2017
Flying start for stress-free exhibitor meetings
Fan or not, meetings are a fundamental part of modern business culture. On average 11 million are held EACH DAY in the US alone! Certainly in the B2B world, relationship building woul...
Customer journey mapping in a dispersed, digital landscape is now an ongoing process, not an annual event. The days of mapping customer journeys once a year (or every two years at a push) r...
31 Oct 2017
Are you Agile or on Autopilot?
Digital continues to put us under pressure to make decisions in real-time. If anything the pace is likely to accelerate. But we marketers are resilient, adaptable and ready to change at sho...
24 Oct 2017
Does it count?
When evaluating results of your work, stepping away from ‘success theatre’ and starting to count what really counts and measuring for learning instead can be scary. But in the e...
Mid October and near year end, and already next year’s two mega plastics shows in Asia are on our agendas. First up is PLASTINDIA, running from February 7-12 in Gandhinagar-Ahme...
