Looking back over the past decade of supporting Clariant’s reputation building, we’ve seen quite some development in its approach to media relations.
News 2018
Here you'll find our collection of posts on the communications industry in general, on industrial strategies and digital transformation.
People love stories and being in the know and this is what podcasts are all about. And they are growing hugely in popularity. The ever-present smartphone is home base for this con...
26 Nov 2018
Visit to Green Chemistry Campus
Instead of having our usual monthly meeting, we’ve visited the Green Chemistry Campus last week: just a kilometre down the road from EMG, at the heart of the Biobased Delta.
21 Nov 2018
Keeping fake news in check
Fake news is a phenomenon that is influencing public opinion and - you could even say - has a negative impact on the reputation of the media. However, it is not the legitimate media that sp...
14 Nov 2018
Media Intelligence = Business Intelligence
Business Intelligence supports better decision making. The technology-driven process of collecting, storing and analysing data is something PR professionals have been embracing for years &n...
9 Nov 2018
Do they really want to know this?
Creating communications content that will strike a chord with your audience is the obvious approach to marketing. But it only truly works if you look at things from “the outside-in&rd...
After more than 10 years of working with SABIC’s plastics and polymers business units, in 2018 we were delighted to extend our support and welcome SABIC’s Specialties SBU as a n...
16 Oct 2018
Stand up & be counted, before the K Show
Our pre-K event features a series of compact press conferences and networking opportunities, all in one location, that enable individual companies to meet with key members of influential tr...
11 Sep 2018
New website: what else is new?
Announcing a new website is something you’d do in the 00’s. Nowadays, people are used to a long list of weekly upgrades on their mobile phones, which are installed automatically...
It’s a cliché story. A couple shares a table at a restaurant – each holding a smartphone, each fully engrossed in their respective digital worlds. Suddenly, one of their ...
