News 2019

As 2019 draws to a close, the whole EMG team would like to wish you a happy & prosperous new year.

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EMG Community

Milliken and PureCycle wanted to do things a little differently at K 2019. They chose a Q&A-style news show format for a press conference that was organized and moderated by EMG.

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Media Relations Content Marketing

You’ve done a press release, sent it out to everyone who would be interested and shared it on LinkedIn. Your job of getting the message out is now done and it’s time to relax. Righ...

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Digital Marketing Content Marketing Communications Strategy Marketing Communications

What’s the best approach to communicating in uncertain economic times? EMG considers a few platforms to help industrial technology innovators stand out. 

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Content Marketing Communications Strategy Marketing Communications

Winning big in industrial technology communications means reaching the upper echelons with clear and actionable insights. Try to summarize the fundamental positioning of your news in three to ...

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Content Marketing Communications Strategy

Almost all K 2019 exhibitors highlighted their sustainability claims and goals. We spoke to several key industry journalists about the prevalence of this trend and how achievable the targets a...

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Industry Trends

K 2019 turned out to be a great event for our customers – but don’t take our word for it – listen to the positive feedback from our customers 

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Events Media Relations

Influencers and thought leaders are a topic that sparks the interest of many B2B companies, but the question marketing communication professionals have is: how does it work? The answer is all ...

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Industry Trends Additive Manufacturing Digital Marketing Content Marketing

Even in today’s multi-media world a well-written press release is still central to a successful industrial technology marketing communications campaign. Done properly, it will help you g...

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Media Relations Content Marketing

Press releases and trade magazine articles are what we like to call the Gin & Tonic of the PR B2B world.  Even though the media landscape has changed, these classic ways to reach your...

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Social Media Media Relations Marketing Communications

The changing face of marketing in the internet age has forced a rethink at both B2B and B2C marketing communications teams. There is a growing role for content marketing that educates rather t...

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Industry Trends Communications Strategy Marketing Communications

Automated help chats, voice-activated devices and augmented reality are just some of the platforms where artificial intelligence (AI) can be applied in industrial technology marketing communic...

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Industry Trends Communications Strategy Marketing Communications

We’ve been living in the age of social media for many years now. For some of us, we don’t even remember a time without it. It dominates so much of our lives. For my husband, he can...

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Social Media Digital Marketing

For years, the general consensus in the social media age has been to opt for “snackable” content that can be quickly understood and leaves little to the imagination. With short att...

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Digital Marketing Content Marketing Marketing Communications

B2B may have not been the first to the social media game, but there are few doubters nowadays of the role for platforms such as LinkedIn and Twitter when it comes to an integrated communica...

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Social Media Media Relations Digital Marketing Marketing Communications

EMG was requested to help Norican Group Asia Pacific develop a comprehensive multi-channel communications support package for China DIECASTING 2019 held in Shanghai, comprising media engage...

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Events Content Marketing Marketing Communications

Did you know 61 million LinkedIn users are senior level influencers and 40 million are in a decision-making position? From a B2B perspective, this means the decision-makers you are trying to r...

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Social Media Training Digital Marketing Marketing Communications

The K Trade Fair in Düsseldorf (October 16-23, 2019) is just around the corner, with excitement having been building within the plastics and rubbers industry for months. One of the key...

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Events Social Media Media Relations Marketing Communications Tradeshows

For most of us, it has been a long time since we were in school learning our 3 Rs of reading, writing and arithmetic. But in a successful B2B marketing strategy, the Cs are just as importan...

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Communications Strategy Marketing Communications

The plastics segment is being challenged to change the dialog around waste and provide true solutions. At the recent EMG Pre K Press Event, there was a strong consensus that the focus on vi...

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Media Relations Industry Trends Communications Strategy Marketing Communications Food Ingredients

Here it is. The silver bullet for measuring and evaluating public relations is to be honest and be insightful. There is no holy grail that will solve your measurement challenges. You will n...

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Media Relations Digital Marketing

What’s the next big thing in plastics sustainability? Which product launch has the potential to transform the rubber and plastics industry?  Top international trade editors got a...

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Events Media Relations Industry Trends

The K Show maybe a few months away, but already the plastics industry is talking about what they’ll be launching and the best way to communicate their innovations. Petra Cullmann is t...

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Events Industry Trends

An increasing use of robots and automation is changing how many industries do business. Some firms are even using automated artificial-intelligence software to generate written marketing-re...

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Digital Marketing Content Marketing

Understanding your customers is at the heart of an Account Based Marketing (ABM) strategy and is especially applicable in a B2B business environment where customers require (and sometimes e...

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Digital Marketing Content Marketing Communications Strategy Marketing Communications

The downstream application industry of rubber and plastic is active in technological innovation, which drives more urgent demand for new materials, new equipment and new technology. Chinapl...

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Events Social Media Media Relations Marketing Communications

If done correctly, SEO is an organic way of having your B2B website or blog rise to the top of search engines without having to pay for it to be there.  But before you can make your co...

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Social Media Digital Marketing Content Marketing Communications Strategy Marketing Communications

This year it has been full steam ahead for the EMG Team. Just between January and April, there have been over 10 trade shows with IDS, JEC Europe, European Coating Show and in-cosmetics bei...

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Events Media Relations Marketing Communications Tradeshows

Today, communicating to the audience is not solely about sending out a targeted press release – although that still is an element of a campaign.  Instead, PR has become “Ma...

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Digital Marketing Communications Strategy Marketing Communications

Being agile in marketing communications is about taking calculated risks to keep innovative, and sometimes the risks aren’t always what you expect from a communications agency. Someti...

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Digital Marketing Communications Strategy Marketing Communications

While we know that press releases and trade interviews are here to stay, we also know how buyers gather information to make their buying decisions has evolved, and it extends beyond traditi...

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Digital Marketing Communications Strategy Marketing Communications

Malaysia is often positioned as the gateway to Asia. With a  constitutional monarchy of some 31.6 million people, the country is a melting pot with primarily Malay, Chinese and Indian ...

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Social Media Media Relations Digital Marketing

It is conference & trade show season, which means many of you have been planning for months every detail that goes into making sure the event is successful. You’ve developed the t...

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Events Digital Marketing

The problems that designers, business owners, and engineers face today are at a whole new level of scale compared to the challenges we’ve faced in the past few decades. In a largely g...

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Communications Strategy

This summer, in advance of the massive, triennial K 2019 trade show in Dusseldorf, EMG is once again organising its Pre-K Multi-Client Press Conference. The event will take place on June ...

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Events Media Relations

Corporate and business content creation and localisation is founded on a long established principle of having a rigorous internal approval system in place.  For our work in China, this...

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Social Media

Account Based Marketing (ABM) is growing with 76% of B2B companies in UK and Europe looking to increase their efforts in ABM in the next year, but while ABM might be right for your organiza...

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Communications Strategy Marketing Communications

Some worry that automation and robots are taking over. Already they are a part of our lives. We pay our bills through our phones, our cars tell us when we are going to hit something and our...

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Marketing Communications

EMG moved our office from across the river two years ago, and we have watched the district blossom into a hub for innovators and entrepreneurs in the areas of science, artificial intelligen...

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EMG Community

More video, more social media, more integration, more influencer marketing are some of the big B2B marketing and communications trends for 2019. If you are like us, you’ve already com...

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Social Media Digital Marketing Communications Strategy Marketing Communications

In recent years, Additive Manufacturing (known as “3D printing”) has made impressive progress in the areas of equipment, material, technology and application. China is at the he...

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Additive Manufacturing

Disruption is something not everyone looks forward to, but Michelle Ponto loves the challenge of staying ahead of change. Michelle is an Emmy-nominated journalist with over 25 years of news...

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EMG Community

Faced with today’s ever-evolving digital B2B marketplace, where 94% of buyers research online when checking out service providers, it can be tricky to identify your optimum targets &n...

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Social Media Digital Marketing Communications Strategy