These are unprecedented times. The coronavirus pandemic has left many of us feeling fearful, apprehensive, and alarmed. We’ve seen much of Europe and North America grind to a halt. This ...
News - Communications Strategy
Understanding your business challenge is our starting point in figuring out your communications strategy. Once a framework is agreed we will work with you to develop corporate, product and issues messaging. From there, we’ll create, a content strategy and integrated campaigns to support your commercial objectives.
Real communications skills are needed to give industrial innovation the credit it deserves. It’s all about technical knowledge, speed, and excellent storytelling. Rikke Wivel offers her ...
29 Jan 2020
Staying one move ahead in crisis communications
An effective crisis communications strategy is more important than ever, as complexity levels increase and required response timelines decrease.
You’ve done a press release, sent it out to everyone who would be interested and shared it on LinkedIn. Your job of getting the message out is now done and it’s time to relax. Righ...
5 Dec 2019
How to stand out and thrive in a downturn
What’s the best approach to communicating in uncertain economic times? EMG considers a few platforms to help industrial technology innovators stand out.
28 Nov 2019
Create winning content for C-suite high flyers
Winning big in industrial technology communications means reaching the upper echelons with clear and actionable insights. Try to summarize the fundamental positioning of your news in three to ...
The changing face of marketing in the internet age has forced a rethink at both B2B and B2C marketing communications teams. There is a growing role for content marketing that educates rather t...
Automated help chats, voice-activated devices and augmented reality are just some of the platforms where artificial intelligence (AI) can be applied in industrial technology marketing communic...
For most of us, it has been a long time since we were in school learning our 3 Rs of reading, writing and arithmetic. But in a successful B2B marketing strategy, the Cs are just as importan...
1 Aug 2019
Remaining relevant in a circular economy
The plastics segment is being challenged to change the dialog around waste and provide true solutions. At the recent EMG Pre K Press Event, there was a strong consensus that the focus on vi...
