Standing out among a crowded online calendar is a major challenge. Fortunately, there are many options to gain greater engagement and success for your next webinar, online chat, LinkedIn Live,...
News - Digital Marketing
Never has the role for digital marketing been more central to a comprehensive media strategy. As well as offering traditional media knowledge, press releases and coverage in B2B trade media outlets, we are your partner for marketing when it comes to your online and social media marketing strategy. See some examples of how we help our clients within the sphere of digital marketing.
Industrial technology marketing communications agency EMG is a firm believer in developing true partnerships with our clients. Our recent work with Swiss-headquartered international technology...
You’ve done a press release, sent it out to everyone who would be interested and shared it on LinkedIn. Your job of getting the message out is now done and it’s time to relax. Righ...
Influencers and thought leaders are a topic that sparks the interest of many B2B companies, but the question marketing communication professionals have is: how does it work? The answer is all ...
19 Sep 2019
Strategic Social Media: A B2B Guide
We’ve been living in the age of social media for many years now. For some of us, we don’t even remember a time without it. It dominates so much of our lives. For my husband, he can...
For years, the general consensus in the social media age has been to opt for “snackable” content that can be quickly understood and leaves little to the imagination. With short att...
B2B may have not been the first to the social media game, but there are few doubters nowadays of the role for platforms such as LinkedIn and Twitter when it comes to an integrated communica...
Did you know 61 million LinkedIn users are senior level influencers and 40 million are in a decision-making position? From a B2B perspective, this means the decision-makers you are trying to r...
Here it is. The silver bullet for measuring and evaluating public relations is to be honest and be insightful. There is no holy grail that will solve your measurement challenges. You will n...
4 Jun 2019
Should a robot generate your content?
An increasing use of robots and automation is changing how many industries do business. Some firms are even using automated artificial-intelligence software to generate written marketing-re...
