News - Events

Standing out among a crowded online calendar is a major challenge. Fortunately, there are many options to gain greater engagement and success for your next webinar, online chat, LinkedIn Live,...

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Events Digital Marketing Marketing Communications

K 2019 turned out to be a great event for our customers – but don’t take our word for it – listen to the positive feedback from our customers 

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Events Media Relations

EMG was requested to help Norican Group Asia Pacific develop a comprehensive multi-channel communications support package for China DIECASTING 2019 held in Shanghai, comprising media engage...

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Events Content Marketing Marketing Communications

The K Trade Fair in Düsseldorf (October 16-23, 2019) is just around the corner, with excitement having been building within the plastics and rubbers industry for months. One of the key...

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Events Social Media Media Relations Marketing Communications Tradeshows

What’s the next big thing in plastics sustainability? Which product launch has the potential to transform the rubber and plastics industry?  Top international trade editors got a...

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Events Media Relations Industry Trends

The K Show maybe a few months away, but already the plastics industry is talking about what they’ll be launching and the best way to communicate their innovations. Petra Cullmann is t...

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Events Industry Trends

The downstream application industry of rubber and plastic is active in technological innovation, which drives more urgent demand for new materials, new equipment and new technology. Chinapl...

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Events Social Media Media Relations Marketing Communications

This year it has been full steam ahead for the EMG Team. Just between January and April, there have been over 10 trade shows with IDS, JEC Europe, European Coating Show and in-cosmetics bei...

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Events Media Relations Marketing Communications Tradeshows

It is conference & trade show season, which means many of you have been planning for months every detail that goes into making sure the event is successful. You’ve developed the t...

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Events Digital Marketing

This summer, in advance of the massive, triennial K 2019 trade show in Dusseldorf, EMG is once again organising its Pre-K Multi-Client Press Conference. The event will take place on June ...

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Events Media Relations

Our pre-K event features a series of compact press conferences and networking opportunities, all in one location, that enable individual companies to meet with key members of influential tr...

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Events Media Relations

It’s a cliché story. A couple shares a table at a restaurant – each holding a smartphone, each fully engrossed in their respective digital worlds. Suddenly, one of their ...

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Events Tradeshows

Since I last wrote about WeChat a few years back, the platform has moved on in strides and encompasses all aspects of life and work in China today. WeChat is the norm for messaging, voice c...

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Events Social Media Industry Trends

It’s that time again - time for the Sunshine State to briefly become the center of the plastics universe for one week. The NPE 2018 trade fair from May 7-11 will again collocate with ...

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Events Industry Trends

In a few weeks our 'Automation & Control' team will be descending on Frankfurt. We work many shows throughout the year, but when it comes around, one highlight is always Light &...

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Events Media Relations Digital Marketing Communications Strategy

The countdown to this year’s Chinaplas event is well on its way with only 12 weeks to go before the show opens its doors at the new - and world’s largest expo centre- the NECC (...

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Events

The decision to take part as an exhibitor in a trade fair is never taken lightly. There are so many aspects to consider. Why are we going, who are we going to meet, what are our messages? A...

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Events

We caught up with Director Global Outbound Marketing, Berry Medendorp at SPS IPC Drives in Nuremberg and asked him about the transformation process and the way customer communications and c...

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Events Media Relations Content Marketing

Looking back at SPS IPC Drives 2017 we can say that we had a successful 10th year representing key clients at Europe’s leading trade fair for electric automation. During those 10 year...

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Events Media Relations Industry Trends

Fan or not, meetings are a fundamental part of modern business culture. On average 11 million are held EACH DAY in the US  alone! Certainly in the B2B world, relationship building woul...

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Events

Mid October and near year end, and already next year’s two mega plastics shows in Asia are on our agendas.  First up is PLASTINDIA, running from February 7-12 in Gandhinagar-Ahme...

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Events

Packaging waste, what to do about it and who’s to blame keeps making headlines. Working with several global leaders in the materials and packaging industries, it has kept us increasin...

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Events Media Relations Industry Trends

The international nature of today’s packaging industry is impossible to ignore; borne out by the record number of exhibitors and visitors who travelled to Düsseldorf from abroad ...

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Events Media Relations Industry Trends

It's challenging enough to run the day-to-day operations and communications of a multimillion-dollar, global business without also having to sweat all the details related to creating an...

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Events Media Relations Marketing Communications

Newly established Guardian Automotive wanted to create awareness of the company’s high quality products and value added services. To do so effectively, the company needed to define an...

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Events Media Relations

Preparing to exhibit at any trade show, much less one with the mammoth scale of the triennial K plastics fair, can be daunting. With so many moving parts, many companies seek support from t...

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Events Media Relations

So you’ve booked your stand at K 2016, made all your travel arrangements, decided on a show theme, and sorted who from your company will attend, and when. That’s a good start --...

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Events Media Relations

Lilli Manolis Sherman, senior editor at Plastics Technology, wrote a blog with some personal observations about our recent Pre-K multi-client press conference and a few impressions of the e...

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Events Media Relations

EMG helped Avery Dennison take a fresh approach to its tradeshow planning and communications …the positive coverage speaks volumes

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Events Media Relations

Yesterday was the final day of our 5th Pre-K Multi-Client Press Conference. A total of 24 editors from China to Canada attended presentations and interactive sessions with technical experts...

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Events Media Relations

The 6th Plasticity Forum is coming to London on September 21st coinciding with the London Design Festival.

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Events

ELIX Polymers is starting to profit from their newly developed key messaging matrix and have been increasing their trade media activities in recent months.

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Events Media Relations

This year is set to be a bumper year for the plastics and rubber industry with the world’s two largest events taking place- Chinaplas in April, and then K-2016 in October in Dusseldor...

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Events

From June 8-10, 2016 EMG will host its regular Pre-K Multi-Client Press Conference at the Antwerp Hilton Hotel. One- and two-hour briefing slots are available across the three days for each...

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Events Media Relations

Earlier this year we started working for Guardian Industries Glass Group, one of the largest manufacturers of glass in the world (check the press release for the official announcement).

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Events Media Relations

EMG and sister company Marketing Solutions have successfully supported Ascend Performance Materials at trade shows all over the world. Since 2009 Ascend Performance Materials, a leading...

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Events

Adsale, the show organisers, said the show has now outgrown the K fair in exhibitor count- claiming 3282 exhibitors from 40 countries, compared to 3215 at the last K in 2013.  Some 400...

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Events

Demand for exhibition space is extremely lively, and all 19 halls of Düsseldorf's fairgrounds will once again be fully occupied.  All in all, around 3.000 exhibitors are expec...

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Events

Last year, we still questioned if Industry 4.0 was simply a trend or the new standard. Today, we are certain that the terminology and principles of Industry 4.0, which is also referred to a...

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Events Media Relations Industry Trends

Just as you thought the last of this year's exhibitions were done and dusted, many of you will already be thinking of the 2015 events schedule.  The new year promises to kick off a...

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Events

It is day two of a five day trade show, and you are tired. Without realizing, you lean against the counter, arms crossed and lost in thought about the next steps following a productive cust...

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Events Training Media Relations

Based on my forty+ years of marketing and sales experience, primarily in Chemicals, Plastics and related value chains, I have reached the conclusion that there are three key and critical ...

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Events Training

As a communications professional you know that trade shows provide an excellent opportunity to create visibility for your brand while maximising your return on investment.

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Events Media Relations

Every trade show provides an opportunity to position your brand, launch new products, share other news and developments and engage directly with industry focused audiences. Creating a compr...

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Events Media Relations

Recently Nancy van Heesewijk attended the Belden Industrial Ethernet Infrastructure Design Seminar. This event, which took place in Prague, brought together leading experts who provided ins...

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Events Industry Trends

As the 3rd most influential plastics exhibition in the world and Asia's No. 1 plastics trade fair, Chinaplas offers an excellent platform to deliver company messaging, raise your profil...

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Events