Standing out among a crowded online calendar is a major challenge. Fortunately, there are many options to gain greater engagement and success for your next webinar, online chat, LinkedIn Live,...
News - Marketing Communications
EMG specializes in developing results-driven content marketing and influencer programs for industrial technology companies. We are media relations agency, PR consultancy partner and a marketing communications company all rolled up in one. Developing comprehensive marketing campaigns is key to success in today’s dynamic B2B environment. Find out more about how we can help shape your next integrated communications campaign.
26 Mar 2020
Navigate and communicate through changing times
These are unprecedented times. The coronavirus pandemic has left many of us feeling fearful, apprehensive, and alarmed. We’ve seen much of Europe and North America grind to a halt. This ...
31 Jan 2020
Reaching the Food Ingredients Customer
Personalized marketing is now a standard approach in B2C marketing but are you using the best insights and customization to turn your food ingredient B2B prospects into buyers?
Industrial technology marketing communications agency EMG is a firm believer in developing true partnerships with our clients. Our recent work with Swiss-headquartered international technology...
You’ve done a press release, sent it out to everyone who would be interested and shared it on LinkedIn. Your job of getting the message out is now done and it’s time to relax. Righ...
5 Dec 2019
How to stand out and thrive in a downturn
What’s the best approach to communicating in uncertain economic times? EMG considers a few platforms to help industrial technology innovators stand out.
Press releases and trade magazine articles are what we like to call the Gin & Tonic of the PR B2B world. Even though the media landscape has changed, these classic ways to reach your...
The changing face of marketing in the internet age has forced a rethink at both B2B and B2C marketing communications teams. There is a growing role for content marketing that educates rather t...
Automated help chats, voice-activated devices and augmented reality are just some of the platforms where artificial intelligence (AI) can be applied in industrial technology marketing communic...
For years, the general consensus in the social media age has been to opt for “snackable” content that can be quickly understood and leaves little to the imagination. With short att...
