Press releases and direct network contact remain the top sources for trade journalists, but digitalisation is impacting story selection. These are among the key conclusions from the EMG Trade ...
News - Media Relations
With such a broad portfolio of industrial technology clients under our wing, EMG is well known among the specialized trade media as a reliable and quick response communications and PR partner for industry developments and scoops. With access to a wide portfolio of leading trade press editors and reporters, we can help ensure that your next big story will get wide coverage and that all your communications are effectively handled. The following stories all have a media relations angle.
20 Dec 2019
Q&A-style press conference scores at K 2019
Milliken and PureCycle wanted to do things a little differently at K 2019. They chose a Q&A-style news show format for a press conference that was organized and moderated by EMG.
K 2019 turned out to be a great event for our customers – but don’t take our word for it – listen to the positive feedback from our customers
1 Nov 2019
Content and structure insights that grabs the industrial technology journalist’s attention
Even in today’s multi-media world a well-written press release is still central to a successful industrial technology marketing communications campaign. Done properly, it will help you g...
Press releases and trade magazine articles are what we like to call the Gin & Tonic of the PR B2B world. Even though the media landscape has changed, these classic ways to reach your...
B2B may have not been the first to the social media game, but there are few doubters nowadays of the role for platforms such as LinkedIn and Twitter when it comes to an integrated communica...
13 Aug 2019
How to win at K 2019
The K Trade Fair in Düsseldorf (October 16-23, 2019) is just around the corner, with excitement having been building within the plastics and rubbers industry for months. One of the key...
1 Aug 2019
Remaining relevant in a circular economy
The plastics segment is being challenged to change the dialog around waste and provide true solutions. At the recent EMG Pre K Press Event, there was a strong consensus that the focus on vi...
Here it is. The silver bullet for measuring and evaluating public relations is to be honest and be insightful. There is no holy grail that will solve your measurement challenges. You will n...
27 Jun 2019
The Inside Track to the Latest K 2019 News
What’s the next big thing in plastics sustainability? Which product launch has the potential to transform the rubber and plastics industry? Top international trade editors got a...
