Press releases and direct network contact remain the top sources for trade journalists, but digitalisation is impacting story selection. These are among the key conclusions from the EMG Trade ...
News - Social Media
Industrial technology may have not been the first to the social media game, but there are few doubters nowadays of the role for platforms such as LinkedIn and Twitter when it comes to an integrated marketing communication campaign. We know what it takes you get big likes and shares. From social media strategy development to content creation, we will help take your social media campaign to the next level.
Press releases and trade magazine articles are what we like to call the Gin & Tonic of the PR B2B world. Even though the media landscape has changed, these classic ways to reach your...
19 Sep 2019
Strategic Social Media: A B2B Guide
We’ve been living in the age of social media for many years now. For some of us, we don’t even remember a time without it. It dominates so much of our lives. For my husband, he can...
B2B may have not been the first to the social media game, but there are few doubters nowadays of the role for platforms such as LinkedIn and Twitter when it comes to an integrated communica...
Did you know 61 million LinkedIn users are senior level influencers and 40 million are in a decision-making position? From a B2B perspective, this means the decision-makers you are trying to r...
13 Aug 2019
How to win at K 2019
The K Trade Fair in Düsseldorf (October 16-23, 2019) is just around the corner, with excitement having been building within the plastics and rubbers industry for months. One of the key...
17 May 2019
Chinaplas 2019
The downstream application industry of rubber and plastic is active in technological innovation, which drives more urgent demand for new materials, new equipment and new technology. Chinapl...
16 May 2019
Quick SEO and keyword tips for B2B marketers
If done correctly, SEO is an organic way of having your B2B website or blog rise to the top of search engines without having to pay for it to be there. But before you can make your co...
12 Apr 2019
Navigating Asia's Public Relations Landscape
Malaysia is often positioned as the gateway to Asia. With a constitutional monarchy of some 31.6 million people, the country is a melting pot with primarily Malay, Chinese and Indian ...
Corporate and business content creation and localisation is founded on a long established principle of having a rigorous internal approval system in place. For our work in China, this...
